Your marketing strategies will seriously lack teeth if you have not employed landing page builders. They are necessary for marketers to increase their lead count and encourage prospects to sign-up.
Landing pages can be used to help promote or disseminate various products ranging from eBooks, vouchers, special discounts, or promotions, or just to invite a prospect to subscribe for updates.
Think of landing pages as the “first impression” you leave with your customer. As far as first impressions are concerned, you need them to have an impact but not so much as to intimidate them. You have to make sure that your landing page piques their interest or leaves them with enough curiosity to keep coming back (hence, encouraging them to subscribe). With this generation’s landing page builders, the good thing is that you no longer have to wrack your brain with which design to choose, as most of them offer tons of templates for you to pick.
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For the benefit of those who are hearing the phrase “landing page builders” for the first time, allow us to give you a short introduction about the topic.
Landing Page Builders have been around for a decade. The concept of this tool started back in 2011, and it was to solve two problems: how to direct customers into a site and once they do, how to encourage them to sign-up. Both of these tasks were already difficult on their own, so it seems like a gargantuan task to find a solution to solve both of them at once.
Fast forward to 2023. Landing page creators no longer have to custom-code their landing pages. With the help of the following landing page builders, business owners can quickly come up with landing pages, complete with all the features, to help them capture leads and increase their subscriptions. All this with just a few drag-and-drops and a few clicks of a button.
Here are our picks for the best landing page builders to try:
Perfect Choice for Beginners
ClickFunnels caters to a niche market that most of the landing page builders on this list have ignored, either inadvertently or consciously, the beginners. As such, we gave them the title of being the perfect choice for beginners as anyone, even those without any experience in funnel building, can easily set one up through Clickfunnels.
ClickFunnels is primarily utilized to guide customers through the complete sales process. However, it can also be an effective tool to help you come up with landing pages that encourage customers to enter into memberships, remind them about upcoming product launches, and traditional lead generation, among others.
Clickfunnels’ high-tier package also helps you to start your own affiliate program. It works well with Facebook Ads or Pay-Per-Click (PPC), where you can send targeted traffic to your first landing page and capture leads to build your email list.
One-stop-shop Marketing Software for Small Businesses
If you don’t want to deal with multiple marketing software for your business, you can drop everything and just go with GetResponse. In fact, GetResponse’s Landing Pages are not their main business, as they’re known for their email marketing tool. Despite that, GetResponse’s landing page builder is among the best out in the market today.
GetResponse has a unique approach in helping you profit from your landing pages. It does this not only by helping you to grow your contact list but by offering exclusive incentives when you convert high-quality leads.
GetResponse increases your online reach through its ability to promote your webinars. This then drives traffic to your registration page and increases your potential to host jam-packed, albeit online, events. Quickly come up with amazing landing pages by using its drag-and-drop feature.
The Most Ubiquitous Name In Landing Pages
It’s probably difficult to find an online marketer who is not aware of Hubspot. Like GetResponse, Hubspot is a one-stop-shop for all marketer needs, and while a bit pricier than are its counterparts, it makes sure that your every cent is worth it.
As a beginner, you don’t have to shell out anything upfront as Hubspot has free software that gives you access to a complete suite of features and hundreds of mobile-friendly free templates. However, for those who would prefer more customizability, Hubspot’s paid services are worth the fee.
HubSpot continues to be the world’s preferred choice when it comes to not just landing pages, but also its other software because they’re feature-rich, user-friendly, and have a long-standing reputation of being able to deliver.
A Powerful Platform for Non-coders
Wondering if you could still come up with high-functional landing pages without any coding knowledge? Landingi have got you covered. With Landingi, you don’t need any coding skills to build and personalize custom landing pages to help you take advantage of your campaigns and turn them into high-quality leads.
Landingi is beginner-friendly and includes features such as a drag-and-drop editor, hundreds of professional-level, mobile-friendly templates, impressive marketing support, and automation. Landingi is used by 4,000+ companies, which include famous names such as Paypal, Sony Music, and Callpage.
Most Cost-Efficient Landing Page Builder
If you’re looking for a landing page builder that packs tons of features but doesn’t burn a hole through your wallet, look no further than Leadpages.
Leadpages is a popular choice for landing page builders because of its functional templates and the availability of tools that help increase the level of sales and conversion of leads for the business. Standard packages include 160 plus free templates for different industries. This way, no matter what kind of industry you’re in, there’s a template ready for you at Leadpages.
For beginners, Leadpages’ beginner-friendly interface allows you to drag-and-drop and customize your landing pages without advanced skills. For the more advanced users, Leadpages include advanced features such as A/B testing and built-in payments. You also have the option to create intuitive lead capture pop-ups which help you collect leads from anywhere on your site.
Turn Your Ideas into Reality with Ucraft!
Ucraft is another user-friendly landing page builder that comes with a wide array of powerful features that can help you unleash your creative sides such as its proprietary drag and drop editor, logo maker, and other designing tools.
While its entry-level subscription comes with limitations in its features and functionalities, you can still make do with its attractive and mobile-friendly free templates.
What Ucraft lacks in its features, it makes up with its impressive eCommerce and blogging tools that are also easy to use and offer plenty of customization options. You also get a free domain name with all of the annual plans.
Best Landing Page Builder for Commercial Brands
Catering to over 15,000 brands including Vimeo, New Balance, and the New York Times, Unbounce is worth trying out.
Unbounce is ideal for those who are hyper-focused on not just creating a landing page, but one that also converts visitors into leads at a high rate. Unbounce helps you not only through the rudiments of creating a landing page but also has unique features such as its pop-ups, sticky navbars, and dynamic text replacement (which changes the texts on your landing page automatically depending on what your customer is looking for), all of which ensure the optimum conversion of your page traffic.
A Fast-rising Competitor to Industry Giants
Wishpond is relatively new to the scene. It, nevertheless, has garnered a lot of interest because of its feature-rich offerings and intuitive user interface. In 2019, it was identified as one of Hubspot’s top 14 competitors.
Wishpond’s landing page builder interface is not only suitable for beginners, but also provides a lot of room to play around for advanced users. For beginners, creating a landing page can be as easy as a few clicks of a button because of its drag-and-drop builder. For more advanced users who feel constrained with the drag-and-drop convenience, Wishpond offers flexibility through its intensive tools that allow the user page customization through HTML and CSS coding of different elements.
Landing Page Builder for Scalable Business
ActiveCampaign has been in the marketing tools scene for quite some time, but only recently launched its Pages feature where it allows users to create and host landing pages.
Creating a landing page with ActiveCampaign is easy. Just go to the site section on the left-hand side menu, then select which template (from over 40 available ones), let your creative instinct take over using its editor, give your page the finishing touches (title, images, meta description, etc), and add your preferred analytics code (Facebook’s Pixel or Google Analytics), then you’re done!
The Landing Page Builder for Quizzes, Promos, and Raffles
When you’re planning to build a landing page to promote contests, raffles, giveaways, or quizzes, ShortStack might be the perfect choice for you.
ShortStacks’s easy-to-use editor gives you access to robust email marketing tools that keep track of your leads and conversion rate. ShortStack is easy to configure and even if you’re not a coding wiz, you can still easily manage it.
Apart from its user-friendly editor, it also offers other features such as customizable Call-To-Action buttons, email and analytics tools, marketing automation, and many more. With ShortStack’s help, your chances of getting 83% more views for your contests, giveaways, and landing pages are possible.
A 10-day free trial is available, paid subscription starts at $29 per month.
The Most Convenient Landing Page Builder
Mailchimp is a household brand for online marketers. Apart from its wide array of powerful tools for online marketing, it has also added an impressive landing page builder to its portfolio. This enables not just its existing but also upcoming users to handle everything in the convenience of just one app.
With Mailchimp, you can choose which products to highlight and feature as a top seller, or promote your latest collection directly from your linked online store. Mailchimp lets you combine its landing pages and integrate them with your other marketing efforts to provide a more comprehensive and brand-new experience for your customers.
Do you know that as much as one-third of the entire internet runs on WordPress? Well, that’s the reality, so plugins offering to support WordPress have a pretty big market ahead of them. The following names are our picks for the best WordPress Landing Page Builder plugins that will allow you to extend WordPress to easily build beautiful and effective landing pages for your website.
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Here are our picks for best WordPress landing page builder plugins to try:
Best Landing Page Builder for WordPress
With over 5 million active users worldwide, Elementor Pro has cemented its rank as the most sought-after Landing Page Builder for WordPress.
Elementor lets you customize your page to your liking. It has features that allow you to edit the page layout, design, color scheme, fonts, forms, and many more. There’s plenty of room for advanced users too! By it being open-sourced, advanced users can make use of their skills to add custom themes, add-ons, or sync them with other products.
Easy-to-use Landing Page Builder for WordPress
Beaver Builder has been one of the go-to plugins for developers looking to build a landing page in WordPress since 2014. It has amassed a large following because of its user-friendliness, reliability, and comprehensive support.
BeaverBuilder is incredibly easy to use and allows you to build a landing page in a relatively short amount of time (even without going through a manual to do so). Its pricing packages are also competitive against similar ones in the industry. However, whatever disadvantages it has in terms of pricing, it makes up for it in terms of availability of support, which is consistent and top-notch.
A freemium plan is available (5 basic modules), paid subscription starts at $99 per year.
Create Stunning Website Content with WPBakery
WPBakery is a great plugin that lets you create awesome web pages and product landing pages. Even a beginner can easily adapt to the design process of the plugin within days and can create a professional-looking landing page almost immediately.
No free trial and paid service starts at $45 per year for a single site.
All your marketing efforts will be for naught if you fail to convert your website traffic into workable or high-quality leads. Utilizing landing pages will get you a step closer to closing those leads (if you’re in sales), or simply increasing the number of your leads in general. However, building a landing page from scratch can sometimes be a tedious process and even an impossible one if you do not have a modicum of coding skills.
Luckily, the landing page builders in this list make the task not only doable but also lets you create one in a short amount of time. This will leave you with more time to focus on the more important aspects of your page or other areas concerning marketing and product development.
So, if you’re ready to start generating more leads and sales from your ad campaigns, it’s time to take your landing pages seriously. We recommend trying the following:
The best choice ultimately depends on which kind of business you’re running and which features appeal to you the most. If you have tried any of the names mentioned above, please feel free to comment!
Last updated on by Joshua Holdeman
